Great design deserves a great partner.

Some see furniture.
We see possibilities.
Expect the unexpected.
Great design deserves a great partner.
Some see furniture.
We see possibilities.
Great design deserves a great partner.
Expect the unexpected.
Some see furniture.
We see possibilities.
Expect the unexpected.
Some see furniture.
We see possibilities.
Expect the unexpected.
Great design deserves a great partner.

A love of design and a passion for making the process fun.

CRI, headquartered in San Francisco, is a contract office furniture dealer representing Herman Miller and many more trusted brands. We’re driven by a love for design and a passion for making the process fun.

While there is more to furnishing an office than meets the eye, it doesn’t have to be a complicated process. And, it definitely shouldn’t be a painful one. With the best people, sound advice, and a well-defined process, you get awe worthy results. CRI is one of California’s Largest certified Herman Miller dealerships. Since 1986, we’ve been making the procurement of furniture less stressful for companies of all sizes and vastly different requirements, from a single office to a corporate campus. We hold our level of work to the highest of standards and promise results that are nothing short of spectacular. When you work with CRI, California’s exceptional office furniture dealer, be ready to watch your dream space come to life.

To learn more about how we can transform your space, contact us at info@cri-sf.com.

Process

Vision, execution, and everything in between.

We’ve created an efficient process by building specialized teams around each project to handle every phase seamlessly.

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Prepare

All ears.

It’s your design, your culture, your company. You supply the vision.

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Coordinate

All together now.

We never assume. Instead, we focus on goals and expectations to make sure everyone wins.

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Act

Let’s get to work.

When deadlines are short and expectations are high, we deliver a highly responsive team dedicated to handling all the moving parts of a deceptively complex process.

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Pro-Act

Move-in is just the beginning.

A beautiful space doesn’t just capture your culture and identity.

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Process

Vision, execution, and everything in between.

Prepare

All ears.

Coordinate

All together now.

Act

Let’s get to work.

Pro-Act

Move-in is just the beginning.

Services

Workplace Strategy

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Application Specialists

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Marketing

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Project Managers

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Operations

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Leadership

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Workplace Strategy

CRI’s Workplace Strategy resources help designers create a workplace that fosters an office where business can thrive. Workplace interiors have evolved over the years. Today, we are in the midst of the Era of Culture—a time where multi-generations are working together, individual mobile devices are increasing productivity, and businesses are looking for their own individual and differentiated brand.  Our consultants seek solutions for our customers’ diverse interior landscape that reflect their unique company culture.

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Joe Grace
Project Principal

Application Specialists

Our team of highly astute technical designers, application, and ancillary specialists offer a wide array of talents. We act as a personal shopper to research products that fit the designer’s intent and budget. In other words, you supply the purpose and we’ll provide the solution. We understand the modes of work and the importance of marrying them with the right kind of settings so that your space gets the unique attention it deserves.

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Sheldon Blair
Field Project Manager

Marketing

A good partnership is one part listening and two parts action. And that’s how we look at marketing. No fuzzy business jargon, no meetings about “target demographics.” We treat it as a partnership that helps deliver relevant services and information that architects, designers, and clients actually use. Then we adopt and adapt to make sure the only cutting edge we’re on is doing amazing work and being a great friend.

Project Managers

Our Project Managers lead a fully aligned internal team, dictating professional execution and deliverables at every level. You want your project to be completed on time and on budget. They are committed to delivering a positive experience throughout the project and believe that a successful furniture installation is the result of thoughtful planning and technical precision. To ensure this, we include a secondary level of project management in the field to oversee all aspects of your installation.

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Bill Watson
President

Operations

Our operations team realizes that every order and every project must be custom managed. All with a slightly obsessive eye for detail and an innate love for seeing an office design job done right. Beautiful spaces don’t happen with just a beautiful idea. There are a lot more moving parts—from order placement, ship dates, order tracking, status reports, and repair requests. Sure, this team may work behind the scenes, but that’s why they’re technically our magic makers: They get it all done and they make it look easy.

Leadership

In keeping with our culture and philosophy on projects, we manage as a collaborative team. Our mission is to be accountable and responsible to our employees to achieve everyone’s collective goals. Each member of the team brings with them their own area of expertise, insight, and dedication. We truly value our people!

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